Companies need to work around the clock to make sure customers will keep using their services or purchase their products. There are a lot of competitors in every industry and in every area, and there needs to be a strategy to help you remain competitive.
These strategies don’t need to be expensive and there’s no need to use professionals to organize these marketing efforts. However, it’s imperative that the campaign is based on the needs of your customers.
Discounts and deals
Discounts and special deals have been around forever and that’s because they simply work. The customers will come to your business if they see that there’s a way to save by making a purchase within a limited timeframe. It doesn’t matter how often you make these deals and how low the reduced rate is, it still generates attention.
Don’t hesitate to get creative with these discounts. They could be a yearly or a seasonal occurrence. They could be used to reward loyal customer or to push the product that you can’t sell otherwise. In the end, a sale out of the blue is fine as well.
Most of the internet browsing these days happens on phones and other mobile devices. That’s more convenient and, in the long run, more useful for the companies since it provides access to more customer data. A small business should create an app that allows its customers to get the full experience of interacting with the company on their smartphone.
The data that you gather via the backend of this app could also help you greatly in terms of making a better marketing campaign. When doing so, it’s essential to be upfront about the data you’re using and saving.
Channels of communication
A business that wants to invite new customers should try to create open lines of communication with them and thus allow them to ask questions, make complaints and get familiar with the business in detail. Such lines should also include 1300 numbers, which can be dialed at a local rate.
Have in mind that these lines should be staffed by the best experts you can get and that they need to be able to present your business in the best possible light. It’s often a difficult job and it needs to be paid accordingly.
Social media influencers
Social media is probably the most important platform for promoting a modern business. It’s something that almost everyone uses, that’s not that expensive to organize, but remains rather effective. There are internal and not always clear rules guiding marketing on social media. Those who have the ability to affect users online are known as influencers and could be used to promote your company.
It’s important to make sure that you’re honest and up-front about using their services. That way, the promotion doesn’t seem to be artificial and forced. The influencers don’t need to be famous outside of their niche or in the offline world at all.
Those who visit your business and don’t make a purchase aren’t lost to the company forever. In fact, they are not lost at all, since as much as 50 percent of the lost customers can be brought back with a good remarketing campaign.
The best way to accomplish this is to use email as you channel of choice. It’s very well suited to remarketing needs, since it allows the user to reconsider their choice and go over the offers your business has for them. This is also an inexpensive option.
Attracting new customers to your business doesn’t need to be expensive or complicated. However, it needs to be done with careful consideration and understanding of your customers.
Diana Smith is a full-time mom of two beautiful girls interested in marketing and latest business technologies. In her free time, she enjoys exercising and preparing healthy meals for her family.