BY GUEST AUTHOR: NATE VICKERY
Selling products online is getting more and more difficult as everyone is competing for potential customers, who are getting more and more tech-savvy every day when it comes to Internet search and shopping. They will leave your site if they are not happy with your offer. So, what can you do to make them stay? Here are 9 tricks you can use to turn them into buyers.
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1. Know what they are searching for.
Persuasion techniques to convince ecommerce visitors to buy more will definitely help you boost your sales through the roof but they must be able to find you first. This is where good SEO comes in place.
You might think it is a good idea to search optimize for the phrase ‘affordable printers’ but if your potential customers are searching for ‘cheap printers’, you have it all wrong. Yes, we know ‘cheap’ does not have a nice ring to it but that is what people are searching for (you can go for ‘cheap printers of good quality’ and problem solved).
2. Get people to talk about you.
Another great way is to have a lot of links from other sites leading back to your site using that keyword. You can obtain those links by asking influencers to talk about you on their blogs.
There is an influencer in every niche and once you find out who they are you can ask them to blog about you. You will need to give them something in return – usually, you will have to pay them but this might also include promoting them on your own blog in return.
3. Use your own blog and social media.
People will trust you more if you show expertise in your niche. Create relevant content about what you are selling (without making it obvious you are trying to sell something), give unique insights and customers will find you.
In addition to this, share your posts on your social media platforms to promote yourself even more. If your business is B2C, Facebook is the right way to go. B2B, on the other hand, use either LinkedIn or Twitter. However, make sure you check the guidelines of every network regarding promotional posts.
4. Improve your product page.
It is imperative to have good-quality images of your products on your product page - the more the better. Also, make sure that all of your images are of high quality.
Another thing that is a must-have for any product page is a detailed description of your product. If your visitors can’t find what they’re looking for, they will search for it elsewhere.
Include as much information as possible but display the most important ones at the beginning and add a ‘show more’ link that will display the rest of it; too much information displayed at once can be overwhelming.
5. Include upsells and cross-sells
Make sure you include your upsells (more expensive items or upgrades) and your cross-sells (additional products that are related to the one displayed on the product page) on your product page, so your customers can see them as well.
Having your items displayed in a carousel is also a great idea, because this way you’ll be able to present more items at once and it will give your page a more dynamic and modern look.
6. Better UX
Competition is fierce and today’s shoppers often do not have the time to deal with figuring out how your site works or having to fill out a complicated and long form to register. They will simply move on if this is the case with your website!
Do some user testing to figure out where your UX issues lie and try to resolve them. Also, try to find out what makes your visitors give up and close your site and then fix it.
If you have a lot of items in offer and have limited search filters, your potential buyers may be forced to go through 20 pages (or more) of products to find what they are looking for, which is not something people nowadays have the patience, nor the time for. Also, do you ask for credit card information when offering something for free? How many people will actually type it in? Very few. Most will just close the page and search elsewhere.
7. Have a ‘Sales’ section
Who doesn’t like sales? It a psychological thing – we like to think that we’ve made a bargain and bought an item at a lower price.
For this very reason, having a ‘Sales’ section on your site will help you boost your sales rather than having those products displayed with other search results.
Everyone likes to know if they can return an item they are not happy with, cancel the order, their payment options and multiple other things before they decide to make a purchase.
Also, your customers won’t even bother reading your ‘Terms and conditions’. Why? Because they are often too ‘legal’ and too boring to read.
Have a FAQ section where you’ll address those terms in everyday language so your visitors can know what they are getting themselves into.
9. Improve site speed.
Last but not least – your site must be fast no matter how much products you have. Time is money and you do not want to waste anyone’s time. Definitely invest in speeding it up!