With so many startups being launched, it seems like standing out from the crowd has never been more difficult. This is especially the case because new companies don’t have the resources it takes to start a real marketing campaign. Luckily, there are ways to market your startup without having to break the bank. That being said, we came up with 5 of these that might be exactly what your startup needs.
Use social media
There’s really no need to say that we all use social media and that platforms like Facebook and Twitter have become a great place for business promotion. What’s so great about social media marketing is that it’s absolutely free. All you need to do is set up a page for your business and come up with ways for attracting social media users to it. Creating quality content is something you can never go wrong with since that’s what internet users are looking for.
Take a look around the web and you’ll see videos popping up all the time. This is because videos have the power to grab the full attention of the viewer, which is exactly what you should be aiming at. So, try to come up with interesting video ideas and find a team that’s going to help you create them. You can then share your videos on social media and attract more followers to your pages.
Give out promotional products
Promotional products have been around for quite some time and they’re still one of the best ways of acquiring new customers. Just think about what kind of items consumers might need and come up with ways to put your logo on them. Luckily, there are companies specialised in promotional products that can help you create your personalised designs. If you’re not sure which promotional items you should go for, you can give promotional notepads and key rings a go.
Turn your vehicle into a billboard
No matter what kind of work your startup does, promoting your brand on your vehicle is guaranteed to help. Printing and applying stickers to your vehicle is extremely easy and it can attract plenty of new customers to your business. Just think about how many times you got stuck in traffic. Apply stickers to your vehicle and the next time you end up in a traffic jam you’re at least going to be promoting your business.
Turn to influencers
Influencers are becoming the next big thing in marketing and adding a few of them into your team can do wonders for your startup. The thing with influencers is that they have already reached the audience you’re trying to attract to your startup. What this means is that in exchange for discounts or freebies, they’ll be ready to review or recommend your product. Just make sure you find influencers in your niche and you’ll have nothing to worry about.
What’s so great about all of these ways of marketing your startup is that none of them is going to drain your budget. This means you’ll have enough funds to keep your core operations running and still manage to attract people to your business. Just make sure you have a carefully-designed plan before you start investing in marketing your startup.
Carolin Petterson is a Business Lady/Content Marketer and contributor for a number of high-class business and marketing websites. You can read more about her at: