Just like all the other companies out there, B2B businesses need good marketing. Still, it seems like most of them decide just to push out information (often in boring formats) and attending events that might help them attract new customers. While these strategies aren’t ineffective they’re nowhere close to content marketing. This strategy allows a B2B business to show their expertise and make their brand more searchable. In case you’re wondering how to get started with content marketing, we came up with 4 essential B2B content marketing tips for your business.
Mix up your formats
If you want other business to engage in your content, sticking to a blog format may not be enough. Instead, what you need to do is mix up your formats as much as possible. Luckily, there are so many different things you can try such as Slideshare presentations, infographics, e-books etc. One format we recommend you give some extra though is podcasts. Podcasts are a perfect opportunity for you and your team to manifest your skills and mention your brand while doing so. Another benefit of podcasts is that they are quite easy to create and share on social media.
Get on LinkedIn
When running a B2B company, you simply can’t ignore the biggest business network out there. According to some reports, 94% of B2B marketers use this social media network and the last thing you want to do is fail to get involved. What’s so great about LinkedIn is that its target advertising, blogs, groups and pages provide you with an amazing content marketing opportunity. So, if you intend to use content to promote your B2B business, creating a LinkedIn page for it is an absolute must. Take a look at any other Australian B2b business and we guarantee you they have a LinkedIn page set up.
Bring in professionals
The marketing industry is expanding at a rapid pace and it’s no surprise that there are content marketing experts who can help you with your content marketing campaign. Finding a good copywriter in Sydney or Melbourne is easy and there’s no reason why you shouldn’t give it a go. Another great thing about copywriters is that they have plenty of experience in content marketing and they’ll know exactly what to do in order to get your business noticed by other companies out there. If you’ve had your employees create content before, hiring experts can also help you tackle content marketing from a fresh perspective.
Focus on your content quality
One of the most important things you need to have in mind about content marketing is that poor-quality content doesn’t get you anywhere. Sure, it’s easy to write a blog post about something everyone in your industry is already familiar with but if you want your content to be effective, investing a lot of time and energy into it is a must. If you decide to have your employees create the content for your content marketing campaign, make sure you give them some extra time to do so or have other employees take over some of their previous duties.
It seems like many Australian B2B companies are yet to start creating content that’ll help them get noticed. So, make sure you don’t waste a single second and get started with your content marketing campaign as soon as possible. The 4 tips we talked about earlier should help you get results from your campaign and take your B2B business to a whole new level.
Carolin Petterson is a Business Lady/Content Marketer and contributor for a number of high-class business and marketing websites. You can read more about her at: